Lauren started her career in hospitality operations managing teams across multiple divisions. Lauren Bruggemans is the Director of Sustainability & Community Engagement at Visit Greater Palm Springs (California), where she leads their sustainability, DEI, and workforce development initiatives. She’s a self- described nerd who enjoys reading (especially true crime), armchair decorating, traveling, spending time with family, going to baseball games and hacking around a golf course. International, DMA West, and a Sacramento non-profit that focuses on youth and family. She serves on various committee and Boards, including CalTravel, Destinations She has a Bachelor of Arts degree from Pepperdine University and a Master of Science from San Jose State University. With peers around the country how tourism organizations can better incorporate DEI into daily operations. Sonya shares and collaborates on best practices and continues to explore In this role, she will be involved with all Visit Sacramento departments to ensure that DEI is brought to the forefront of every program and practice. Organization’s commitment to taking actions and creating change when it comes to DEI within Visit Sacramento, the tourism industry in the Sacramento region and beyond.Īs a 25-year veteran of the tourism industry, Sonya felt a deep, personal call to use her expertise, widespread relationships, and experiences to create a better path forward for people of color and other underrepresented people in her community to be part of Sacramento’s tourism industry. This position was created specifically to address the In April 2021, Sonya transitioned from serving as Visit Sacramento’s longtime Chief Marketing Officer to the Chief of Diversity, Equity & Inclusion. She has led five organizations through six accreditations through Destinations International’s DMAP program. She earned her Certified Destination Marketing Executive (CDME) designation from Destinations International in 2007 and served on the CDME review committee in 2018. President for Visit Baton Rouge, and she served in statewide andĪreng is a cum laude graduate of University of Louisiana with a BA in Public Administration and French. Prior to joining the Mississippi Gulf Coast, she served as Executive Vice Louisiana’s Cajun Bayou and Pat Harrison Waterway District. Northshore, Tupelo CVB, Visit Mobile, Jeff Davis Chamber and CVB, Clients include Visit South Walton, Louisiana’s Strategic planning, accreditation, streamlining databases and Most recently, Areng consulted with Destination Organizations on Additionally, she unified all messaging in marketing and sales increasing all digital and social metrics. Throughout her leadership, Areng increased all metrics including visitation and overall revenue for non-gaming hotels. Organizations: most recently Visit Mississippi Gulf Coast. Previously, Areng served with three destination marketing Renée Areng has led Explore Brookhaven since 2018.
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